Branding is an integral part of modern business strategy. But while there are dozens of books on branding products and marketing campaigns, nobody has applied the logic and techniques of branding to customer service--until now.

Science confirms the distinction between the biological brain and the conscious mind. Each day, a game of mind versus matter plays out on a field defined by the problems we must solve. Most are routine, and don’t demand a more mindful approach. It’s when we’re faced with more difficult challenges that our thinking becomes vulnerable to brain patterns that can lead us astray. We...(展开全部)

Uses game theory to create a set of basic strategic principles for sports, politics, business, and personal life.

An intimate and compelling exploration into the unique psyche of the heart surgeon, by one of the profession’s most eminent figures.

Larry Darrell is a young American in search of the absolute. The progress of his spiritual odyssey involves him with some of Maugham's most brilliant characters - his fiancée Isabel whose choice between love and wealth have lifelong repercussions, and Elliott Templeton, her uncle, a classic expatriate American snob.Maugham himself wanders in and out of the story, to observe his...(展开全部)

Larry Darrell is a young American in search of the absolute. The progress of his spiritual odyssey involves him with some of Maugham's most brilliant characters - his fiancée Isabel whose choice between love and wealth have lifelong repercussions, and Elliott Templeton, her uncle, a classic expatriate American snob.Maugham himself wanders in and out of the story, to observe his...(展开全部)

Review “...to give a bullet-point summation of takeaways is to deny the real value of this lovely book.”--Harvard Business Review Product Description Why trying to be the best … competing like crazy … makes you mediocre Every few years a book—through a combination of the author’s unique voice, storytelling ability, wit, and insight—simply breaks the mold. Bill Bryson’s A Walk i...(展开全部)

Why trying to be the best … competing like crazy … makes you mediocre Every few years a book—through a combination of the author’s unique voice, storytelling ability, wit, and insight—simply breaks the mold. Bill Bryson’s A Walk in the Woods is one example. Richard Feynman’s “ Surely You’re Joking, Mr. Feynman!” is another. Now comes Youngme Moon’s Different, a book ...(展开全部)

"The edge of the sea is a strange and beautiful place." A book to be read for pleasure as well as a practical identification guide, The Edge of the Sea introduces a world of teeming life where the sea meets the land. A new generation of readers is discovering why Rachel Carson's books have become cornerstones of the environmental and conservation movements. New introduction by ...(展开全部)

Why is the universe expanding at an even faster rate? What is the nature of the 'dark matter' that makes up almost a quarter of the universe? Why does the universe appear fine-tuned for life? And are there other universes besides our own? In this timely and original book, science writer Anil Ananthaswamy sets out in search of the world's most audacious physics experiments: the ...(展开全部)