Branding is an integral part of modern business strategy. But while there are dozens of books on branding products and marketing campaigns, nobody has applied the logic and techniques of branding to customer service--until now.

罗伯特·B·登哈特（Robert B. Denhardt）：现任美国亚利桑纳州立大学公共事务学院教授，美国国家公共行政研究院院士并且担任美国许多州政府和地方政府在质量管理、战略规划和公共生产率等方面的咨询顾问。作为国际著名的公共行政学家，登哈特博士曾经担任美国公共行政学（ASPA）会长、中佛罗里达大学公共行政系主任、密苏里—哥伦比亚大学副校长以及密苏里州长的生产率咨询委员会主席，他还是美国公共行政学会全国公共服务运动组织的创始人和第一任主席。登哈特博士著述甚丰，迄今为止，已经出版了16本专著，其中有代表性的著作包括：《新公共服务》，《公共组织理论》等。 https://priceschool.usc.edu/robert-denhardt/ 珍妮特·V·登哈特（Janet V. Denhardt）：现任美国亚利桑纳州立大学公共事务学院教授，她的教学和...(展开全部)

Science confirms the distinction between the biological brain and the conscious mind. Each day, a game of mind versus matter plays out on a field defined by the problems we must solve. Most are routine, and don’t demand a more mindful approach. It’s when we’re faced with more difficult challenges that our thinking becomes vulnerable to brain patterns that can lead us astray. We...(展开全部)

Lori works illegally in a rented flat in central London, living in fear of police raids which could mean losing her small daughter and her dream of a new life. Freya is a student who finds she can make far more money as an escort than she could in an office; life, after all, is already a tangle of madness and dissociation. And Paula is a journalist whose long-term campaign agai...(展开全部)

Uses game theory to create a set of basic strategic principles for sports, politics, business, and personal life.

Uses game theory to create a set of basic strategic principles for sports, politics, business, and personal life.

This is the first English-language anthology on the Taiwan New Cinema and its legacy. It is an exciting collection which covers all the major filmmakers from Hou Hsiao Hsien and Edward Yang to Ang Lee and more. Gathering a range of essays that analyze individual films produced since the advent of the Taiwan New Cinema in the early 1980s, it aims to complement Feii Lu’s Taiwan C...(展开全部)

This is the first English-language anthology on the Taiwan New Cinema and its legacy. It is an exciting collection which covers all the major filmmakers from Hou Hsiao Hsien and Edward Yang to Ang Lee and more. Gathering a range of essays that analyze individual films produced since the advent of the Taiwan New Cinema in the early 1980s, it aims to complement Feii Lu’s Taiwan C...(展开全部)

Larry Darrell is a young American in search of the absolute. The progress of his spiritual odyssey involves him with some of Maugham's most brilliant characters - his fiancée Isabel whose choice between love and wealth have lifelong repercussions, and Elliott Templeton, her uncle, a classic expatriate American snob.Maugham himself wanders in and out of the story, to observe his...(展开全部)

Larry Darrell is a young American in search of the absolute. The progress of his spiritual odyssey involves him with some of Maugham's most brilliant characters - his fiancée Isabel whose choice between love and wealth have lifelong repercussions, and Elliott Templeton, her uncle, a classic expatriate American snob.Maugham himself wanders in and out of the story, to observe his...(展开全部)